He is one of the guys who was instrumental in putting the company to 50Billion USD today. He created sales playbook for his team that contains 11 strategies.
The playbook doesn’t contain any groundbreaking secrets, but has some important lessons that many companies can definitely learn from.
1. “Think BIG, Have Attitude”:
Think big (dollars and scope), not just the immediate opportunity in front of you. Behave as if your company is big, even if it’s not. Salesforce’s average customer had 12 users when Rudnitsky started out.